The sale was conducted privately by HitDomains.com, an online domain name brokerage. Since 1996, "Need A Dot Com?" has provided domain name registration and web hosting services. "Need A Dot Com?" lets consumers, businesses and speculators register and secure their own Internet domain names. 

"Need A Dot Com?" is a privately held company of Britt Corporation. President, Kelly Britt says "Domain names are the real estate of the Internet. This sale is just another part of the virtual real estate revolution taking place." 

Other recent top-dollar domain name sales include Wallstreet.com ($1.03 million), Business.com ($7.5 million), and Wine.com ($3 million). Intellectual property and domain names are commanding more value than physical property since there are no boundaries, and the opportunities are limitless. Customers can visit anytime, from anywhere, with the click of a mouse. 

When asked if there were any million dollar domains names still available, Britt replied "I'm sure there are. Maybe the short, single word names are all gone, but a little creativity can go a long way -- when Computer Literacy announced FatBrain.com as the domain name identity for their company, their stock jumped 100 Million."